I was charged with developing a series of instructional videos for ATI’s flagship product, MirroFlex. I worked with the VP of Sales and the Marketing Director to develop a script and project timeline, then directed on-set at THS Creative to get all necessary footage. I used step-by-step storyboards to communicate our needs to the film crew in advance.
Once we got the footage from THS, I went to work editing the footage using Adobe Premiere Pro. These videos not only educated our customers, but also promoted the MirroFlex line to a whole new audience.