Kontoor Brands approached me to create some eye-catching point-of-sale for the upcoming Equine Affaire trade show. By using Wrangler’s brand standard colors, typefaces, and provided photography, I was able to create an eye-catching ad inspired by editorial design and the romanticism of the American West.

A man and a woman in Wrangler jeans in a grassy sunset field

An 11″ x 14″ flyer created for Wrangler offering an event-specific discount.

A coupon for %10 off Wrangler jeans and casual pants

Accompanying each flyer was an 11″ x 3″ coupon that could be redeemed during the trade show.